Positive Leader visual identity and website

Positive Leader is an unusual client in that it's a tech company focused on a philosophy that transforms how organizations operate. Essentially it's a personality test that helps individuals and teams work better together and helps all become better leaders. I worked with the CEO, co-founder, and a marketer leader to build their visual identity. We went through multiple exercises, mood-boards and sketches to get to the brand guidelines and ultimately led to a first landing page.