This is a university branding project. We were instructed to create a brand identity for a new craft beer called Summertime IPA, the brief being focused mainly on the design of the can. However, I decided to take this further and create an advertising campaign for the beer across out of home and social media outlets. The following posts display my response to the brief.

Advertising & Social Media

Inspired by the recent influx of no-alcohol beers, I decided it would be fitting to create a 0% version of Summertime IPA and create a mock launch for the product on their Instagram page as well as an OOH campaign.