5 Points Church is a new church plant located in the heart of Athens, Georgia, Focused on both college students and a diverse local community, their mission is "to love the people of Athens and share the good news of Jesus from here to the ends of the earth."

Step 1: Discovery

5 Points Church approached me looking to build a brand that would feel both "rooted and relevant". With this phrase as our guidepost, we worked to craft an identity emphasizing a deep love for both the Word of God and their neighborhood.

We began with a discovery session with key stakeholders, where the 5 Points team and I met to uncover the DNA of the church. This meant discussing its values, its audience, and hearing all of the team's insights regarding the culture of the community they were building.

Step 2: Strategy

Following this, and using the notes from the Discovery Session, I created 3 different visual directions in stylescapes. Each one focused on a different aspect of the mission and culture they were building at 5 Points Church. We ultimately landed on a revised version combining the best aspects of each, though taking it's main cue from the vibrant third option.

Step 3: Logo Design

After landing on a final visual style, I created several logo concepts for the team to review.

Below is the first version of each of the logo concepts, before revisions. While the final logo is touched on more in depth below, you can also see a breakdown of the scrapped ideas through these slides.

For the final logo we landed on, it was important to me to incorporate symbols of not just the faith, but the community as well. After a bit of tweaking, I found a combination of the five points intersection that aligned well with the symbol of a tree.

The tree symbolizes growth and health, aligned with one of the team's primary goals of being an "alive" church in the community. It also effectively resonates with the many examples of trees being used as symbols in the Bible.

Step 4: Wrapping It Up

To close out this project and make sure the 5 Points Team was well-equipped for the launch, I created a few additional deliverables. These included a full brand guide, as well as banners, letterheads, a slides template, and launch shirts (shirts shown here differ from the final version).

Overall, this was a really enjoyable project, working with a great team! We were all super pleased with the final version, and excited to see it launched just a few weeks ago.