Adidas wanted to create quality and valuable content together with our streamer TheGrefg, to promote their sports products, coinciding with the 22nd edition of the World Cup, hosted in Qatar.
For this, we created the first Stream World Cup among streamers, with more than 120 content creators from six different countries, who met in one of the most emblematic stadiums of Spanish soccer, the Benito Villamarín, in Seville, to play the 1st Edition of the Stream World Championship
+ 10,000 tickets sold
+ 2 million unique viewers
+ 337,000 peak viewers
+ 100 million views on TikTok
