Mabel's Station | Personal Project | Branding + Packaging

Mabel’s Station is a craft supply shop taking on a different approach to crafting. Focusing on four categories of crafts: textiles, jewelry, ceramics, and paints, Mabel’s Station has taken a systematic approach to its branding. Each category has its color and icon so that customers know which category to shop in and to help the consumer not feel overwhelmed with all the possibilities that crafting offers.

Mabel’s Station logo design is split into different realms, with the brand mark being the Station that Mabel worked off of to launch this business, and then it builds upon the Station by adding the text and icons for the craft categories.