CRO | RC Willey

We recently designed a mockup explaining 7 tests we'd run for RC Willey to increase their overall conversions.

1) Simplify the navigation by moving items like the login or search into the hamburger menu. Keep it clean and easy to navigate for your users.

2) Separate the image from the hero headline and text. Let users focus on the hero image and message separately so that they can be easily understood.

3) Include a statement that lets users know what kind of products they can shop for. Make it quick and easy for users to make decisions on whether your site will provide them with the products they are looking for.

4) Make user engagement easy by ensuring key action buttons are full-width on mobile, and sit at the bottom of the fold.

5) Highlight your reviews to build brand trust with new users and customers.

6) Show users some of the top sellers so that customers can see what others are buying.

7) Utilize images that are complimentary to your product categories. Make sure they showcase the full product. This will give users a better vision of what your products may look like in their homes.