PolyAI Visual Identity
While voice is central to PolyAI’s strength, the challenge was to depict voice in ways that weren’t cliche or misleading. It’s easy to confuse PolyAI’s strength in voice with alternative formats, like text or chat, when trying to convey how the product works. Our goal was to communicate humanity, depth, and emotion with an air of cleverness.
We set out to represent the experience visually — from confusion and anguish to clarity and relief. Using the same visual cues in the mark, PolyAI’s dot language shows voice with movement and motion. Emboldening photography positions contact center leaders as the hero. Transformative textures deliver the premium look and tone of the brand. Clever product illustrations demonstrate how conversations connect to the product and seamlessly help users.
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