Meet Horace

The Graduate, the Hong Kong based edtech startup, launches new logo.

Meet Horace, the owl. Compared to old logo, the point was to make owl feel more energic and friendly. It was provided by cutting out the wings and transforming the basic shape to square what brought more opportunities to play with negative space.

You can see a hidden heart shaped by eyes and nose.

See the details in attachments.
The story behind the logo.