Fitpass.rs - Hero Section Redesign

Fitpass.rs provides digital membership service that gives you access to numerous sports facilities across Serbia. Instead of paying a single membership in a specific sports center, they offer the opportunity to access a large number of sports facilities in 30 cities in Serbia with a single membership.

Their current homepage design is a bit outdated and doesn't convey the value as well as it could. My goal was to give their hero section a slight facelift and make it more impactful and conversion friendly.