KISS FM

KISS FM, one of the most popular radio stations in Portugal, known for its English-only programming, was looking for an update to its visual identity.

CATO took on the mission of creating an image that reflected the station's fundamental characteristics: energy, youthfulness, dynamism, and modernity.

The new identity adopts an expressive and memorable mouth as its symbol, a metaphor for the radio's locution and communication, with vibrant colors that convey a sense of movement and vitality.

The strategy for introducing Kiss FM in the capital was designed to suggest the idea of an ongoing invasion.

In addition, we developed other elements, such as banners for programs, flyers, and communication materials, reinforcing the radio's renewed identity.