Marketing website design

The design process for this marketing company's website was a comprehensive journey, meticulously executed to ensure a seamless and visually appealing user experience. Leveraging the powerful combination of FigJam and Figma, I incorporated a user-centric approach grounded in UX principles.

1. UX Process with FigJam:

• Conducted initial research and brainstorming sessions in FigJam to outline user personas, user flows, and empathy maps.

• Collaborated with stakeholders, refining ideas and validating concepts through live collaborative sessions in FigJam.

• Utilized FigJam's affinity mapping features for organizing and synthesizing insights gathered from UX research.

2. Figma Design for Visual Excellence:

• Translated UX insights into tangible design elements using Figma, ensuring a seamless transition from wireframes to high-fidelity mockups.

• Applied color theory principles to select a palette that resonates with mountain-town aesthetics, incorporating whites, blacks, and subtle blues and oranges for contrast and emphasis.

• Developed a moodboard to encapsulate the essence of mountain towns, inspiring the overall design language.

3. Prototyping for Interaction and Animation:

• Employed Figma's prototyping capabilities to bring static designs to life, creating interactive and engaging user experiences.

• Integrated subtle animations to enhance user engagement and provide a dynamic feel to key elements.

• Conducted usability testing through Figma prototypes, ensuring the functionality and flow aligned seamlessly with user expectations.

4. Iterative Design Process:

• Embraced an iterative design process, refining layouts and visual elements based on feedback loops with stakeholders and usability testing results.

• Utilized Figma's version control to manage design iterations efficiently and maintain a clear design history.

By combining the collaborative power of FigJam for UX processes, Figma for meticulous design, and prototyping for interactive experiences, the resulting website is a harmonious blend of aesthetic appeal and user-centered functionality. The color scheme, inspired by mountain-town vibes, contributes to a visually pleasing and cohesive brand identity, creating a memorable and effective digital presence for the marketing company.