Artificial Intelligence based tool

To promote its influence marketing platform, Influence4You needed a hook and decided to offer its users a tool to come up with influencers brief in just a few clicks. Based on artificial intelligence, we imagined a form that, once filled up, generated a ready-to-use brief.

Influence4You both wanted to offer a valuable service to its clients, as well as reaching new prospects, who would get to know the brand in the meantime.

The main difficulty with a form when you want to gather new emails for your prospect database is always to have people actually fill all of it.

How to keep users engaged until the last question? It shouldn't feel long and boring. I decided to have several steps, on different pages, each with few questions, so it doesn't feel like an effort. Also, wording was very important. I wrote the questions as if Buddy was just chatting with the user.

AI can be scary to some users. They may feel it is hard to use, or they may even feel threatened by it. I wanted to appeal to users feelings and use empathy to reassure them. I decided to personify the AI technology and gave it a name and a face : Buddy, a helpful robot. Surely, nobody would feel scared to ask for its help.

I also worked on a colorful but simple design, as well as animations and micro interactions. We tested the form during all steps of the process (wireframe, prototype, mocks up...) to make sure we were always going in the right direction.

In the end, filling the form felt fun, and not a task.

You can try it here.