Yes Travel World - Logo Design

Logo revamp for Yes Travel World

While designing a logo for Yes Travel World, our goal was to create a logo that perfectly captures the heart of the travel-focused business. We started with the two main symbols we associate with travel – the airplane and the globe. During brainstorming, we decided to blend the silhouette of a plane with the distinctive 'Y' initial, forming the core elements of our logo.

The circular shape around the plane visually represents the global reach, symbolizing the variety of destinations clients can explore. The light blue color mirrors the vastness of the oceans and aligns with the landscapes encountered during travel. Adding to this, the warm orange shade, shaped like a sunrise, brings energy and optimism.

Our intention in designing this logo was to find the sweet spot between simplicity and impact. The result is a visually engaging symbol that succinctly communicates the spirit of Yes Travel World and the thrilling experiences for clients.