CommonGround: Designing Seamless Ground Transactions

CommonGround is a marketplace that connects farmers, landowners, hunters, and land professionals for land transactions. It uses auctions and standard sales to provide a collaborative space for these users.

As a UI/UX designer on this project, my main goal was to improve the user experience of the platform by designing a new interface that prioritized clarity and efficiency. Working as a team, we conducted thorough user research to identify the specific needs of each user group. Then, we created user flows, mapped out user journeys, and implemented a comprehensive design system to ensure consistency across the platform.

The redesign was successful, resulting in increased user engagement and easier navigation.