American Lighting Website Redesign
Introduction
American Lighting’s digital presence needed a transformative update, both visually and functionally, to continue standing out as a premier leader in the lighting industry. This project aimed to redefine the user experience and interface for both desktop and mobile platforms, ensuring a seamless and visually appealing website that is extremely easy to navigate. As the Lead UX/UI Designer, I played a pivotal role in conceptualizing, designing, and implementing the new website using Adobe XD and integrating Adobe E-commerce solutions.
Main Objectives:
Revitalize User Experience (UX):
Conducted in-depth user research to understand customer needs, preferences, and pain points.
Developed user personas and customer journey maps to guide design decisions.
Implemented intuitive navigation and interaction elements for enhanced usability.
Create a Modern and Cohesive Design (UI):
Established a contemporary visual language that aligns with American Lighting's brand identity.
Designed responsive layouts for desktop and mobile devices, ensuring consistency and coherence.
Crafted visually appealing product pages, ensuring a balance between aesthetics and functionality.
Optimize for Mobile Responsiveness:
Prioritized a mobile-first approach to accommodate the growing trend of mobile commerce.
Ensured a seamless transition between desktop and mobile interfaces for a unified brand experience.
Integrate Adobe XD for Prototyping:
Utilized Adobe XD to create interactive prototypes for stakeholder reviews and user testing.
Iteratively refined designs based on feedback, ensuring a user-centric approach throughout the development process.
Key Achievements
Successfully delivered a visually stunning and highly functional website that exceeded stakeholder expectations.
Improved user engagement metrics, including reduced bounce rates and increased time spent on the site.
Implemented design solutions that led to a measurable increase in conversion rates and overall sales.