FarmWorth: Streamlining Land Analysis and Mapping

The FarmWorth platform plays a pivotal role in the transformation of key business processes at The People's Company, a leading land services provider. With a focus on digitization, the platform seeks to improve employee efficiency, currently scattered across fragmented tools and spreadsheets. One of the key aspects of the platform is its mapping capabilities, which integrate various tools to efficiently analyze fundamental land data such as soil classifications, floodplains, and elevation.

My role as UI/UX designer was to design the user interface from scratch and ensure that the platform was intuitive and easy to use for PC employees. I designed a user-friendly interface, allowing users to easily and intuitively generate maps with various data layers, thus improving efficiency and adoption by The People's Company team.