NUEV9'2

BUSINESS CONCEPTUALIZATION, NAMING & BRAND IDENTITY.

Chocolate, Te y Café was a special occasion restaurant that wanted to become the “go-to restaurant” in one of the most crowded streets of a huge neighborhood in Medellín called Aranjuez: La 92 (92nd Street). Daniel, the new generation of his family that took over the restaurant, is a passionate chef and Breakdancer by birth.

Nuev9’2 (Nine-two) was born under a concept based on “going back to the 90’s”, which gave us a hole-in-one opportunity with a name hidden right in front of our noses. From graphic pieces to archigraphic interventions in the location, we have now given life to “a space where good music, good drinks, and good food never end.”

The previous images are edited photographs for illustrative purposes of the brand identity.