Playa, Brisa y Mar

Brand Identity Redesign.

In honor of a father’s legacy, Playa, Brisa y Mar wanted to refresh the family travel agency business to provide an experience that was not only touristic but also spiritual. Hand in hand with Camila, daughter and new head of the brand, we created a “boho chick” identity that reflected a middle point between the holistic and the luxurious, with a tropical and warm touch. Playa, Brisa y Mar: voyages of Being (Travesías del ser), was reborn to become a brand that distributes, receives, and transforms energy everywhere, carrying with it the immortal essence of family love.

The previous images are edited photographs for illustrative purposes of the brand identity.