Logotype for Ceramics Brand | Brand Identity

Situation

The Rabbicup is a handmade ceramics brand with a great history since 1981. The brand over the years has shown its history, the values of this culture of making ceramics. The owner of the brand loves rabbits and even at the beginning of the brand, he had his own rabbit in the workshop named Cup. The brand creates both tableware and interior items.

Task

The objective of this project was to create logo.

Insight

After analyzing what audience the brand is targeting, I realized that the logo should fully embody the mood as well as the style of the brand. The blue tones, the rabbit as a symbol of the brand's workshop - all this creates a unique composition and conveys the mood of the brand. I believe that I was able to convey the values of the brand and make a unique logo.