CommonGround, the easiest way to lease, buy and sell ground

CommonGround, a dynamic dual-sided marketplace, revolutionizes land transactions by seamlessly integrating auctions and standard transactions. The platform is a nexus for farmers, landowners, hunters, and land professionals, fostering a collaborative ecosystem for streamlined transactions.

To elevate the user experience (UX) and ensure optimal functionality, extensive UX/UI design work was undertaken throughout the project lifecycle. This involved meticulous flow creations, where user journeys were carefully mapped to enhance accessibility and user satisfaction. Comprehensive user research was conducted to understand the unique needs of each user group, informing a thoughtful redesign that prioritized clarity and efficiency. Creating and maintaining a robust design system played a pivotal role in ensuring consistency across the platform, contributing to a cohesive and visually appealing interface. This holistic approach to design met the project scope and addressed the diverse needs of CommonGround's user base, resulting in a cutting-edge marketplace that seamlessly connects stakeholders in the realm of land transactions.