A+ Software Brand Guidelines

Danfoss Power Solutions enlisted me to craft the visual identity for their newest software program, A+, developed by the Autonomy Division. This software is designed to offer autonomy solutions primarily for agricultural vehicles. In the creation of promotional materials, we discovered that incorporating realistic 3D assets into scenes effectively conveyed the software's features. The autonomous team was cautious not to overly highlight the software itself, as its current aesthetics didn't lend themselves well to standalone promotion. Additionally, the 3D scenes needed to seamlessly integrate with other Danfoss 3D assets for cohesive marketing collateral.

Full case study on the brand's identity on Behance: https://www.behance.net/gallery/188720607/Danfoss-A-Software-Logo-and-Guidelines

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If you’d like to chat about an upcoming project for collaboration, feel free to contact me at lewis@helixdesignstudio.co.