Peller Estates Label Illustrated by Steven Noble

To integrate the Peller family history, Revel partnered with artist Steven Noble to create a bespoke illustration of the iconic Peller Estate with vineyards flanking both sides of the main entrance in a scratchboard engraving style. This illustration approach was to key to the success of their packaging redesign was a strategic pivot away from the brand’s use of lifestyle photography on the label—opting instead to blend elements of the brand’s rich history with bold, fresh design updates that more closely align with the vernacular of premium wine.

The second commissioned illustration for Peller wines was a colaberation with Loud & Clear to create a more classic vineyard scene for their Cabernet Merlot labels under the name “Peller Family Vineyards.