Intima, a reliable business in fashion underwear distribution, proudly unveils its new identity as the distinguished parent brand.

With over 20 years of industry leadership, Intima operate with premier brands including Penti, Eros, DAGI, Sensa, incorporating a unique approach of professionalism in this field.

Intima symbolizes more than distribution, it's a commitment to trust, sophistication, and the relentless pursuit of excellence.

At Intima, we don't just deliver fashion: we redefine style, instill confidence, and push the boundaries of what's possible.

Join us in this exciting step, where Intima stands as the brandholder, shaping a future where each garment becomes a narrative of aesthetics and empowerment.

Understanding the brand concept

Navigating the rebranding journey for Intima was an intriguing challenge. With a solid reputation in the fashion underwear distribution sector, especially with brands like Penti, our goal extended beyond a mere facelift.

In crafting the brand concept, we faced the delicate task of infusing a serious and bold identity with a touch of femininity. This duality was intentional, creating a perfect contrast that captures the essence of Intima. We aimed not only to redefine our visual identity but also to establish a harmonious family of brands that seamlessly coexist and represent our unparalleled expertise in the fashion distribution arena.

The transformation process demanded a careful balance, retaining the core essence of our brand while introducing new elements that resonate with our audience. The result is a brand concept that feels both fresh and firmly rooted in the trusted legacy we've built over two decades. This delicate fusion embodies the spirit of Intima, where seriousness meets playfulness, boldness embraces elegance, and our identity stands as a beacon of reliability and innovation in the world of fashion.

This project is done by Squared.

Proud to have been part of it as Lead Brand & Advertising Designer.

Thank you for your attention!