Starship Visual Identity

Services: Moodboard + Visual Identity + Logo Design

Team: Rafaela Abreu + Hugo Amaral

Date: 2021

Challenge:

Design the new visual identity for a mobile application that provides live notifications and updates on the latest cryptocurrencies.

Target Audience:

Cryptocurrency enthusiasts and traders.

Investors looking for credible information.

Tech-savvy individuals interested in the latest trends in the crypto market.

Solution:

The main goal of this visual identity redesign was to create a unique and memorable brand that reflects Crypto Starship's commitment to explore the crypto universe while guiding others throughout this journey.

To embody this vision we created a new rocketship symbol representing their commitment to exploration and adventure in the crypto world.

The selection of black and blue as the primary colors symbolizes the vastness and depth of space. They evoked a sense of exploration and the infinite possibilities in the crypto universe. Additionally, the supplementary colors chosen are synonymous with technology and digital tech world.