FATALI : Brand identity ©

About:

In the Fat Ali project, we redesigned the brand identity from scratch. We started by changing the logo and saying goodbye to the old character. Instead, we chose a simple but attractive logotype that matched the brand personality. We also renovated the structure, imagery and packaging of the products. Our goal was to create a cohesive and distinct identity for Fat Ali that had a friendly and cordial relationship with its audience. We brought this identity to life using warm and cheerful colors, readable fonts and appropriate images.

Brand Story :

Fat Ali Burgers is a family-owned business that started in 2008 with a simple vision: to serve delicious burgers made with fresh ingredients and homemade sauces. Since then, Fat Ali Burgers has grown to become one of the most popular burger joints in the city, attracting customers from all walks of life. Whether you crave a classic cheeseburger, a spicy chicken burger, or a veggie burger, you can find it at Fat Ali Burgers. And don't forget to try their signature fries, onion rings, and milkshak