GjirafaTravel - Search & Book Bus Tickets in Kosovo
travel.gjirafa.com
GjirafaTravel is a platform that provides a convenient way to search and book bus tickets across Kosovo and other parts of the Balkan. Users can search for the best routes and travel options based on their preferences, and the platform provides real-time information on prices, schedules, and availability.
Users can find articles, recommendations, and travel tips by searching for specific destinations. The platform often includes features that help users explore destinations based on their interests, providing a more personalized travel experience.
Design Flow:
User-Centric Design:
User Research: Conduct thorough user research to understand the diverse needs and preferences of travelers. This includes identifying pain points in the current user journey and gathering insights to inform design decisions.
Persona Development: Create user personas based on the research findings, and data from Hotjar, helping the design team empathize with and design for specific user segments.
Interface and Interaction Design:
Real-Time Information Display: Develop visually appealing ways to present real-time information on prices, schedules, and availability, enabling users to make quick and informed decisions.
Booking Flow Optimization:
Streamlined Booking Process: Design an efficient and straightforward booking process that minimizes friction, allowing users to book tickets for various transportation modes seamlessly.
Payment Integration: Ensure a secure and user-friendly payment process, considering different payment methods and providing a transparent transaction experience.
Personalization and Exploration:
Destination Exploration Features: Implement features that help users explore destinations based on their interests, providing personalized recommendations and enhancing the overall travel experience.
Track History: Integrate user profile features that allow travelers to track their travel history.
Accessibility and Inclusivity:
Accessible Design: Prioritize accessibility considerations to ensure that the platform is usable by individuals with different abilities. This involves designing for screen readers, color contrasts, and overall inclusive design practices.
Collaboration:
Cross-Functional Collaboration: Collaborate with cross-functional teams, including developers, product managers, and other stakeholders, to ensure the successful implementation of design solutions aligned with business goals.
By combining these aspects, as a Product Designer at GjirafaTravel I involve creating a visually appealing, user-centric, and efficient platform that enhances the travel booking experience for users across different modes of transportation.