Designed a concept website for business coaches with modern and aesthetic look.

Thought Process Behind The Design

1. Hierarchy & Visual Flow:

Hero section: Established a clear focal point through a prominent hero image and headline that immediately communicates the coach's value proposition.

F-pattern layout: Guiding the user's eye through the content using an F-shaped layout – prioritize key information like testimonials, services, and calls to action.

White space: Leveraging white space to separate content blocks, enhance readability, and create a sense of spaciousness.

2. Color & Brand Identity:

Color palette: Selected 3 colors that align with the coach's brand and target audience. Opting for a limited palette with subtle accents for visual interest.

Color psychology: Utilizing color psychology to evoke desired emotions. For example, purple conveys royality and curiosity, while black fosters boldness and power.

Color gradients: Consider subtle gradients to add depth and dynamism to backgrounds or UI elements.

3. Typography & Readability:

Font selection: Choosed three distinct fonts – one for headlines and another for body text – that complement each other and enhance brand identity.

Readability: Prioritizing readability with appropriate font sizes, line spacing, and text hierarchy. Aiming for a clean and scannable layout.

Call to action: Used contrasting typography and color for calls to action to attract attention and encourage user engagement.

4. Imagery & Storytelling:

High-quality images: Featuring professional images that resonate with the target audience and convey the coach's expertise and personality.

Authenticity: Opting for genuine imagery over generic stock photos to build trust and connection with potential clients.

Emotional connection: Utilizing visuals that evoke desired emotions and tell a story about the coach's brand and transformative impact.