STAO Rebrand
After name rebrand and brand style rebrand, STAO is a heartfelt project that I created during COVID-19 to help myself and like-minded individuals make it through the pandemic.
STAO - Stoicsm + Taoism style.
STAO is a play on words.
Stoicsm has helped me and others, get through turbulent times. Understanding what was in my control and what was not, added clarity into my daily struggles.
As Stoicsm can feel overwhelming, and rigid, another philosphy that helped me navigate the world better was Taoism.
In my attempts to create a postive brand, focusing on helping masculine thinkers, the combination of both Stoicsm and Taoism philosophies seemed to work.
STAO also sounds like a weird way of saying "style", and that is exactly what I did. I created a clothing brand off the back launching STAO, which originally started off as an Instagram page and then built a Shopify store to compliment the community.
Minimal.
I pride taking complex ideas and simplifying them. I guess it's the engineer in me. The main focus on STAO as a brand was to keep things simple (minimal) and focusing on helping others achieve equilibrium in their daily lives (balance).
Here are some of the clothing designs created for STAO, representing the brand and it's values: Stoicsm, Taoism, keeping things simple, finding balance.
