A concept logo series created for the Nike Elite Youth Basketball League. This is the 2023/2024 update, inspired by the feedback from the previous year's set.

• The purpose of this project was to create a new set of logos for the Nike Elite Youth Basketball League’s main season and the “Peach Jam” session, where the finals are held to decided who is the best amongst the elite of the elite high school AAU basketball teams.

Featured:

• 13* (15) Logo Variations (2 of which we're stylized to match 2 preexisting variations, these being the "Champions" and "Scholar" logos variations)

• 2 Social Media Advertisements/Executions.

• Note: These are NOT the official pieces.

Nike EYBL 2.0 "Concept" Social Media Posts

To contextualize the logo revamp from the previous year's iterations, I created social media posts similar to the first project's and updated the visual to match the logos.

Featured in post 1: "Aaliyah Chavez" / "CY ELITE"

Featured in post 2: "Kyan Evans" / "MOKAN ELITE"