Brand moment: Slalom at Dreamforce

Brand moment: Slalom at Dreamforce: Building a brand with bricks

The mission

As a top-tier partner, Slalom looked to grow their brand awareness with a large booth at Salesforce’s Dreamforce event in San Francisco. The large space allowed for Slalom to showcase customer stories in ways previously not possible. Slalom looked to create buzz-worthy ways of telling their stories. After brainstorming sessions, we landed on using LEGO to stand out.

Project

With a compressed timeline, I was able to create a shortlist of professional LEGO artists who had the ability to deliver on-time. Once the stories were locked, I was able to create a project scope to allow the marketing team to work with the professional LEGO artist to create a level playing field for all parties involved. The project was delivered just in time and the LEGO creations were the talk of the conference.

Project at a glance

·      Creative direction

·      Art direction

·      Storytelling

·      Graphic design

·      Motion design

·      Environmental design

My contributions

·      Creative strategy

·      Art direction

·      Vendor scoping

·      Vendor management