Montenegro National Brand Contest

In conceptualising this design, I aimed to integrate the most recognisable features of Montenegro's identity. The initial idea was to symbolise the nation's distinctiveness through a historical, geographical, cultural, and national lens. The resulting design portrays a gender-neutral silhouette captured in a specific moment from the Montenegrin folklore dance, forming a point reminiscent of the "Montenegrin Oro". This silhouette casts a shadow that transforms from human to an eagle, symbolising freedom.

This initiative was originally crafted for a national branding contest in Montenegro, my home country. Unfortunately, the contest did not achieve success, and the government opted not to select winners. Nevertheless, this project serves as a finished representation, embodying the resilience and free spirit of the Montenegrin people.