PUMA Motorsports Window Display Illustration
Here are some illustrations we created for Puma’s Motorsport window displays in stores across Europe.
The brief was to create a sense of speed whilst using a tight colour palette and a crisp, reductionist aesthetic. With this type of minimalist style, every line and block of colour has to work incredibly hard so we had to use every design trick in the book, including exaggerated forced perspectives, flowing go-faster lines and tight crops to achieve that sense of exuberance whilst still maintaining a clean and simple feel.
The different colourways refer to Puma’s different motorsport partners – which is your favourite?