Hello everyone, here I want to present my redesign attempt of the landing page for VENDO. Below I go through the redesign process and my rationale behind the design changes.

Once I had an idea of what they were all about, created a brief user persona for the kind of person who would avail their services:

Next up, I tried to find usability issues that people might face in their current page

MY REDESIGN:

Issues & Solutions in brief