HSBC - Immersive Storytelling
We worked on a narrative for HSBC illustrating their products/services in key stages of one’s life, captured in the form of an infinite zoom-in video. Each of the scenes and elements are hand drawn and assembled in mental canvas to create this video.
Our process began with picking key frames from the story to develop a visual style. We used Procreate to sketch the individual elements and consolidated them on Mental Canvas.
