SKDY branding process

SKDY was a creative project being held by Lite Fortunato the artist and creative director of his rap career. I was just one of the many graphic designers that they collected for the process. These are the projects I worked on throughout the whole process of working together.

The theme on my end of design was to create a rock logo to appeal to more demographics and viewers. With that in mind I took the creative decision to make most of the art dark and edgy.

Before I had come up with the 3D chrome logo I used this flat design and some pretty bland tones. This was my first attempt at creating a dark aesthetic.

Work in progress images :)

After realizing that my previous images seemed flat, I came up with the idea to add a 3D effect to give the logo more life in it's darkness.

After receiving the go ahead with the logo, I came up with a few clothing mock-ups to present realism in what was expected for the logo to be used for. That's just about everything that was needed from me to do, thank you for reaching the end.

This was the second concept that we didn't go with. :')