"Devils Draught"

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Using the brief provided, I set out to create a unique aesthetic and feeling for this project. I opted to use a lighter colour scheme, which usually you would not associate with the devil, or hell, however I wanted to create the feeling that hell was burning through the cans packaging. 

The Showcase 

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I opted to use a lighter scheme, opposite to what you would think if you heard the word devil, however working with the idea of "all hell" breaking loose" as the phrase I kept in my head, whilst I was working on the design of the can, and the showcase. 

When designing the packaging for this,

I found it quite difficult to portray the ideas of hell breaking through, it came to me as I was watching Thor: Ragnarok, the scene where Hela destroyed the ceiling in Odin's throne room and shows how his peaceful life used to be one of destruction. I was absolutely thrilled when this looked as good as I imagined, from the cans to the background. 

I did play with the idea of having the

ABV at 6.66% however decided against it.Heading

Enter your text here...

"Because even the devil drinks"

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Playing with a few ideas, I finally settled on "Because even the devil drinks". Do you need a better reason? We're all going to hell anyway, may as well have a drink with the Devil when you get there.