Ecommerce UX Design for Winnie Harlow’s Skincare Brand, Cay Skin

Cay Skin's unique approach in the skincare industry allowed the team at Avex to create a website that truly stood out. We established a recognizable position in a saturated market by leveraging the brand’s distinctive personality, extraordinary products and expert voice behind it.

To bring our refined strategy to life, we designed the UX/UI experience in a way that merges creativity and utility. This combination enabled us to create brand-immersive experiences that captivate consumers. Then, we implemented the brand's creative direction across various platforms, including email marketing and eCommerce.

Read full case study: https://www.avexdesigns.com/work/cay-skin/