FMA + Fabricator Rebrand
After bringing their parent brand (FMA) to life, we immediately began work on the publication sub-brand, The Fabricator. Our goal was to maintain the strong connection to the parent brand by creating a trade-inclusive publication experience that mobilized FMA’s mission of advancement.
The Fabricator’s point of distinction was abundantly clear to us from the outset: It is the only multimedia publication and content producer of its kind within the industry, and we intended to tout that. We wanted to position The Fabricator as the de facto source that appeals to subscribers, advertisers, and the larger readership with content of the highest quality.
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