Loyalty Platform for AgriClub

Hi folks!

Sharing a web based platform design for loyalty program in agricultural sector.

The AgriClub program is designed to offer farmers expert guidance while accumulating loyalty points for their product purchases, redeemable for exciting prizes. After a decade of operation, the client decided to undergo rebranding to enhance the online presence of their brand. Operated by Syngenta, AgriClub aimed to maintain a style consistent with its parent company while infusing modernity and sustainability. Simultaneously, the new appearance targeted middle-aged farmers, the brand's primary customer base. A revamped web-based loyalty program was developed alongside the new brand appearance design. The redesign aimed to implement new brand guidelines and enhance the user experience. AgriClub now showcases a fresh and bold look, fortifying the brand's trust among its customers, as its client base continues to grow stronger.

Produced in collaboration with mediapark.com and civitta.com