Branding for Farmer Loyalty Program AgriClub

Hey there!

Sharing one of my recent rebrandings.

The AgriClub program is designed to offer farmers expert guidance while accumulating loyalty points for their product purchases, redeemable for exciting prizes. After a decade of operation, the client decided to undergo rebranding to enhance the online presence of their brand. Operated by Syngenta, AgriClub aimed to maintain a style consistent with its parent company while infusing modernity and sustainability. Simultaneously, the new appearance targeted middle-aged farmers, the brand's primary customer base. Following the rebranding, AgriClub now boasts a fresh and bold appearance, reinforcing the brand's trust among its customers.

Produced in collaboration with mediapark.com and civitta.com