Flourish - Brand Assets
Brands don’t have to be recognizable. Or do they?
While there's definitely a place for generic faceless products, it’s comprehensive brands’ recognition that sparks passionate conversations!
No recognition happens without brand awareness. The stages are clear: first, make your audience aware of your existence, then work the magic of brand recall. Efforts are in vain without an audience to showcase to.
Relying solely on visual design falls short. Brand recognition isn't just about looking good. The visual aspect always flows from a brand's DNA and strategy. So, prioritize values, clear messaging, and the right audience fit. If you're polishing a logo without a strategy, question if it's the right move.
Is brand recognition possible without consistency? No, but not in the way you might think 😉 A fluid, undefined brand identity leaves nothing to "recognize." Yet, even sticking to the same brand book for years isn't enough. Real consistency is about staying true to your values.
Here’s a few points why Flourish is a good example of a brand that has all chances to thrive:
Consistent messaging. Word choice or tone of voice may differ but core values stay strong, providing a reliable brand experience. If the brand is about caring for yourself, it won’t make you feel like you have to hustle hard to feel better.
Techniques repeatability. A brand can have a versatile palette, different layouts available and even flexible imagery style including photos and illustrations – and none of this is an obstacle to having a consistent brand image.
Holistic lifestyle integration. Flourish seamlessly becomes a part of consumers' lives, offering more than just a credit card — wellness awards, community support, and encouragement for a healthy lifestyle.
Omnipresent branding ecosystem. Flourish is right where its customers are, both online and offline, ensuring a seamless connection with the audience.
Is there anything else that makes the brand recognizable? We like exchanging thoughts!
