Boomerang Cupshare identity design

Boomerang Cupshare is a reusable coffee cup system. You pay for the cup which you can use multiple times in your favourite coffee shops. You can also return the cup if you no longer wish to use it. The aim was to replace the non-reusable paper coffee cups to make the process more environmentally friendly.

The idea of the logo came from combining the classic recycling symbol and the two "OO"-s in the word "boomerang".