COSMETOLOGY COURSES
ABOUT STYLE
I chose the style of the project in soft pink tones. After all, cosmetology is associated with lightness, femininity, romanticism and beauty, the majority of potential clients are women. Glass details were also added to the project, which are associated with a mirror and mean cleanliness and care for beauty. The idea of the project was to create a minimalistic and gentle landing page that would attract attention.
WORK PROCESS
1. Meeting the director of the clinic online, identifying needs and business problems to draw up a strategy. Briefing.
2. Competitor analysis. The analysis showed that the websites of cosmetology clinics in the region are at a very low level. It was impossible to understand the strengths. It was decided to analyze websites of other regions based on the visual component.
3. The target audience was analyzed using research: a wide age range of the clinic’s patients. Visitors from other regions were identified: Lviv, Kiev regions.