A Cinematic Identity: Rebranding the Lake Travis Film Festival
The Lake Travis Film Festival (LTFF) rebranding was a collaborative effort with Paolo Bugatto, my former Art Director, and the rest of the team at Sangfroid. Together, we refreshed LTFF’s visual identity to better capture its mission of championing independent filmmakers and building a vibrant film community in the Texas Hill Country ahead of its 5th anniversary.
Objectives
Modernization: Update the festival’s look and feel to resonate with contemporary audiences.
Community Engagement: Strengthen connections with both local and international filmmakers and audiences.
Brand Consistency: Ensure a unified presence across all festival communications.
Process
Research and Discovery: Paolo and I worked closely with stakeholders, including filmmakers, attendees, and sponsors, gathering insights into the festival’s unique strengths and areas for improvement.
Brand Strategy Development: Together, we clarified LTFF’s core values, mission, and vision to create a strong foundation for the rebrand.
Design Execution: Collaboratively, we developed a new logo, selected a vibrant color palette, and chose typography that captures the festival’s dynamic, inclusive spirit.
Implementation: We rolled out the new brand identity across digital platforms, print materials, merchandise, and event signage.
Outcomes
Enhanced Visibility: The refreshed brand has increased recognition and attracted a broader audience to the festival.
Increased Participation: Filmmaker submissions and attendee engagement have notably risen, reflecting a stronger community presence.
Sponsor Engagement: The cohesive brand identity has attracted new sponsors and partnerships, adding support for festival initiatives.
This rebranding initiative, led in collaboration with Paolo Bugatto, has successfully positioned the Lake Travis Film Festival as a premier event celebrating independent cinema in the region.
Graphic Design & Video Production
I served as Creative Director, graphic designer, and editor on most of the festival promotional material. Being able to exercise this much creative control over the process allowed us to keep everything true to the refreshed brand.
