UI Fundamentals - Color

Hello!

I am excited to share today's mini design work in progress (WIP) - UI Fundamentals focusing on Negative Space.

Color improves the layout of designs.

Color is a design basic that creates the atmosphere of your overall design. Its important to have a basic knowledge of color theory. Color or color palettes can be used to provide contrast/ draw users attention to a call to action (CTA) and complement elements in a design.

I tried to create this by using an orange color for the 2 CTA's (Start shopping) as that the action I would want users to perform when they see this design. The color orange denotes the sense of vitality, happiness, vibrance, optimism and energy. Which is well suited for a bike website.

I Hope you like it!

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Thanks:)