COURSE for the Academy of Media Arts design concept

About the project

This design project was created for the Kyiv Academy of Media Arts, which is the leading independent alternative institution in Ukraine dedicated to education in the creative industries. KAMA is a space of constant interaction between ideas and their realization.

The main task at the first stage of work was to immerse ourselves in the world of users, to study their problems and needs, and to collect all the necessary information to further promote the project. To do this, we collected information about the company, its history, philosophy, and values. We also analyzed and planned its marketing strategy and sales funnel.Then came the stage of target audience analysis, which is always a very painstaking process that requires empathy and insight. A detailed study of user needs was conducted.The focus was shifted to the formation of a specific unique offer that could be favorably presented on the website. It is worth noting that a study of competitors in the market was conducted according to many criteria, which helped to create an original competitive website and its promotion.

From the very beginning, the plan was to create a minimalist website, use black and white shades and warm colors, and apply simple, readable, and minimalist typography. Everything had to be concise, simple and stylish. This approach was chosen in accordance with the belief that simplicity and minimalism have a qualitative impact on the site's accessibility, scanning and reading of information by users. It was important to make the site as simple and clear as possible for potential customers to understand.

Let`s wok together!

Contact me on Telegram: @ellionno