iPling (iPhone Launch 2007)

When the iPhone was announced on Jan 9, 2007 I knew enough about location based services, WebKit and display requirements for the new device to launch the first third-party single use app at WWDC 2007. Where we got our first test-base of users for "iPling", the first anonymous sms service based upon location and common interest. We were designing the specification for SMS 2.0.

While other developers were scrambling to obtain development requirements for designing on the iPhone, we were already in developer's hands with a highly discriminating user base to guide us out of beta.