Research and Creative Direction
Providing a Creative Direction presentation to your clients is a crucial step in the branding process. It ensures you and your client are on the same page, and saves you hours of wasted time heading down the wrong path! My Creative Direction template is based off my own personal branding and freelance process, and includes all the bells and whistles. It provides an overview of the brand strategy research and project objectives, then presents your creative direction concepts in a way that connects with that. Save your self a ton of time and effort with a template that is professionally designed, tried and tested and gets results!
What's Included:
17 professionally designed pages in RGB sized 297mm x 210mm (A4)
3 fully customisable sections including:
Key Research Findings
Moodboards & Concepts
Next Steps
Layout options for Cover
Example PDF
Terms and Conditions
Real Content:
Summary of the Brand Strategy research and findings
Next steps in the branding process
Useful tips to help your clients provide feedback
Tools Used FAQ
All included from my own personal branding and freelance processes
How to Use
Simply drop in and mask your images in Adobe Illustrator, insert images into image frames in Adobe InDesign. Please note there are some very minor stylistic differences between each file type due to the nature of each application. Images are not included but can be sourced from unsplash.com and pexels.com under the creative commons licensing.
Fonts
This document uses the Google Font ‘DM Sans’ which is provided in the download files. Please install the fonts before opening using the provided files or through the Google Fonts online Library.
Terms of Use
For commercial use (please see the terms and conditions for more information). No returns, refunds or exchanges accepted, but please contact me .