Influence4You - influence marketing platform

Influence4You is a platform that connects brands & influencers for their social media collaborations.

The platform needed to be updated. Its look and feel were not modern enough. But more importantly, many new features were to come. The whole navigation needed to be renewed, as well as the overall user experience.

This is the biggest project that I've been working on. I was part of a team of almost 10 people (Tech / Product) and I was mostly working on the UI for the product. I was able to lead some projects by myself, working both on UX and UI.

We worked on semi-iterative scrum cycles with sprints, and daily meetings. I use to communicate all the time with both the developers and the project and customer success managers to improve the product usability, as well as offering a cohesive Design System.

I conducted user interviews, defined pain points, made wireframes and prototypes and tested them out before designing high fidelity mock ups. We always kept in mind the users needs.

Feedback from clients and stakeholders were very positive. They found the product to be easy to use and modern. It answered their needs in eveyr aspect of their projects (time management, influencer profile search, content organization, data visualization...)