Background

Futurehome is a Norway-based home energy management company with 10 years of operation.
It started as a small local team and grew to 3 locations in Europe (Norway and Poland) and around 100 team members internationally.

Mission statement

Futurehome’s mission is to empower people to make their homes an active part of the energy transition by humanizing technology that improves their quality of life.

Goal

Complete redesign and launch of the new website in Norwegian and English languages.

Role

Futurehome’s mission is to empower people to make their homes an active part of the energy transition by humanizing technology that improves their quality of life.

Problem

• Geek style, playful appearance

• Cartoon style in icons, illustrations and imagery across the website

• Lack of a relatable story

• Visual appearance not aligned with the company values (home energy management, green oriented)

• Tech knowledge specific approach

Solution

• Emotionally mature approach,

• Mainstream imagery (lifestyle photos, human touch)

• Relatable human stories

• Alignment with current values and vision (being a part of the green shift and energy transformation)

• Pragmatic approach highlighting the benefits of the products (energy savings, power management)

Home page

About page

Technology page